When we were approached by Jeanne from Beautiful Balance, we knew we were going to create something truly special. The amazing lady behind the brand is as loving and caring as she is free spirited. Her company focuses on the concept of a “Healthy body starts from the inside”. She is a nutritional therapist that works closely with the client to create a specialised plan for every individual.
This led us to work with the concept of creating a balance between the typography and the imagery. We were inspired by the “beautiful mess” that a person is, constantly changing and evolving. The floral elements in the background also hints to the metamorphosis a person undergoes.